Speaker

Akio Yonekura

Marketing Director, Cancer Scan Co., Ltd.

Akio Yonekura is Marketing Director at an innovative social entrepreneurial company in Japan, Cancer Scan Co., Ltd. Together with Cancer Scan's marketing and research team he heads up, Akio has been leading social marketing strategy development for dozens of public sector projects including National Healthy Lifestyle Campaign by Japan's Ministry of Health, Cancer Screening Improvement Campaign by Tokyo Metropolitan Government, Colon Cancer RCT Participant Recruitment Campaign by Japan's National Cancer Center, etc.

Prior to Cancer Scan, Akio worked for Procter & Gamble (P&G) as a marketer for 5 years. His experience at P&G forms his distinctive social marketing approach which integrates P&G marketing framework and behavior science models. His social marketing strategy is renowned not only for its effectiveness but also for its cost efficiency.

When he is not at work in winter, Akio devotes himself to backcountry skiing in Nagano and Hokkaido.