Professor Alan Tapp is Co-director of the Bristol Centre of Social Marketing. This centre is based at Bristol Business School, UWE where Alan has worked since 2000. With over 60 publications and 22 years marketing experience as a practitioner and academic, Alan is ideally placed to apply commercial marketing principles to public sector and social arenas. He works with a variety of partner organisations on research and consultancy projects that have been worth over £500k since his arrival at Bristol Business School. He is currently leading or has led a series of social marketing projects with public sector clients including Dept for Transport, Bristol Cycle City, The DH Cancer National Awareness & Early Detection Initiative, HM Treasury, South West Public Health Observatory, Sport England, Bristol City Council and PCT, and Avon Fire and Rescue Service. Alan also directs the research measurement of a large scale work based intervention study promoting physical activity. He has sat on the academic steering group of the National Centre for Social Marketing and the Marketing Standards Advisory Group for social marketing.
Alan has extensively published in the related area of sports marketing and is a former GB international athlete. This interest in sport and exercise has led to his specific interests in the use of social marketing to increase exercise and sport activities amongst adults.
Alan is well known in the direct marketing sector, being the best selling author of Principles of Direct and Database Marketing and Revolution Marketing, both best sellers and translated into many languages worldwide.