Dr. Carol Bryant is a Distinguished USF Health Professor and Co-Director of the Florida Prevention Research Center at the University of South Florida College of Public Health. For twenty years, she has directed social marketing research on a wide variety of public health projects. With colleagues at the Florida Prevention Research Center, she is developing and evaluating an innovative framework – community-based prevention marketing for designing and tailoring behavior change interventions and promoting evidence-based policies. In addition to research, Professor Bryant teaches a variety of graduate level social marketing courses and coordinates the National Social Marketing and Public Health Conference. She is also founding editor of the Social Marketing Quarterly and senior author of The Cultural Feast: An Introduction to Food and Society.