R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShifting, a social design, marketing and media consultancy and holds faculty appointments in the George Washington University, University of Maryland and University of South Florida schools of public health. His current work focuses on integrating design thinking, social media and mobile technologies into social marketing and organizational change programs. He has also been coordinating a global effort to establish a digital platform and professional association for social marketers.
An internationally recognized expert in social marketing, Craig's work on several hundred social marketing projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts. He is the author of over 60 peer reviewed articles and chapters and serves on the Editorial Boards of the Social Marketing Quarterly and the Journal of Social Marketing. He is a Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behaviour. Dr Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces and writes the blog On Social Marketing and Social Change socialmarketing.blogs.com.