For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of environmental programs. He is the founder of community-based social marketing, and his best-selling book, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has become requisite reading for those who deliver environmental programs. He has delivered workshops internationally for over 50,000 environmental program managers. Dr. McKenzie-Mohr is also the founder of the Fostering Sustainable Behavior website, journal and listserv. He is a former Professor of Psychology at St. Thomas University.