Dr. Mannasseh Phiri is Country Representative for PSI's affiliate organization in Zambia, Society for Family Health (SFH). As head of SFH, Dr. Phiri runs a complex social marketing programme that socially markets health services and products in HIV/AIDS, Malaria, Reproductive Health and Child Survival. He also runs SFH's HIV/AIDS programme, which provides male circumcision services and voluntary counselling and testing services, in addition to condom social marketing.
Dr. Phiri is a former medical practitioner and a leading HIV/AIDS activist. He has combined a distinguished 30 year medical career in management of private and public health institutions in Zambia, with an even longer career in radio/TV broadcasting, newspaper column writing and health communications.