Gonzalo Díaz Meneses (1966) has an interdisciplinary profile, since not only his academic qualifications but also his teaching and researching activities belong to diverse theoretical and application fields within social sciences. To be specific, he received his Ph.D. degree in Economics and Business Administration in Las Palmas of Gran Canaria University and his Master in Marketing Management and Market Research in the UNED University (Madrid). Furthermore, he has a degree in Politics and Sociology, furthermore in History, both of them obtained in Complutense University (Madrid).
His research has focused on marketing, having more than 80 scientific publications in the line of social marketing and consumer behaviour, with orientation to several sectors such as environment, welfare state and education. He is a member of several journal scientific boards as The International Journal on Public Policy and Non Profit Marketing and The Journal of Non Profit and Public Sector Marketing, plus he is the executive director of the Public Marketing Idea. To be more specific, his scientific production on social marketing has consisted of papers published in journals as Environment and Behavior, Journal of Non-Profit and Voluntary Sector Marketing, Journal of Non-Profit Sector Marketing, Journal of Educational Administration and the International Journal of Public Policy and Non Profit Marketing. On this research line, he has presented papers in conferences organised by the American Marketing Association, the European Marketing Academy and the Society for Consumer Psychology.
He is a lecturer in Las Palmas of Gran Canaria University and as a result of his european vocation he has visited several european universities as Lieja University (Belgium), Lathi University (Finland), Byalistok University (Poland) the Bolonia University (Italy), Bicocca University (Italy) Siddansk (Denmark), Hertford (UK), Bremen (Germany), Berlín (Germany) & Leeds (UK). Similarly, he is the manager of both his Doctoral Programme entitled the New Economy and the Master in Management of Culture and Arts Organisations.
Finally, he is very proud of being the Coordinator Manager of the International Affairs Office of the International Association on Public and Non-profit Marketing. Moreover, as member of Asociación Española de Marketing Académico y Profesional (The Spanish Marketing Educator Association - AEMARK) he is playing the keeping contact role with the American Marketing Association (AMA). Additionally, he is a member of the ACAPIUN director board: University Educator and Research Association.
Finally, he is very happy since he has discovered a new hobby related to Public Policy, Marketing and any committed issue: participating in Radio Station Programmes (Radio Nacional de España Cibelio) as commentator.