Iain Potter has been Chief Executive of the Health Sponsorship Council (HSC), a Crown Entity in Wellington, New Zealand since 1992. The HSC uses a social marketing approach to achieve healthy lifestyle changes through programmes such as Smokefree/Auahi Kore, SunSmart, Problem Gambling and Healthy Eating. The HSC also provides a range of professional development activities as part of its support of social marketing best practice.
Iain has been a member of a range of public health advisory groups including the Healthy Eating, Healthy Action external advisory group and the Cancer Control Taskforce. He is a current committee member of MelNet, a network of health professionals interested in melanoma prevention and management and the Public Health Advisory Group of the National Heart Foundation.
Once upon a time he played and coached rugby - now he jogs gently and occasionally.