John is Director of the National Social Marketing Centre. He has twenty years experience operating successfully in the UK and within Europe to deliver policy and legislation change, profile raising, repositioning and the management of complex behaviour change programmes.
John has worked within the European Institutions for the Commission and Parliament, he has also held senior positions in a number of trade associations in Brussels and London. He worked within the Department of Health where he set up the Social Marketing Development Unit, latterly he has been responsible for developing and implementing a number of national clinical strategies.
His specialist skills include devising, securing support for and executing integrated public relations, marketing and communication strategies using segmentation and customer insight techniques. He has also managed substantial teams of diverse staff and has held key corporate leadership roles where he has led substantial change programmes.