Nadine Henley is Professor of Social Marketing and Director of the Centre for Applied Social Marketing Research at Edith Cowan University, Perth, Western Australia. Her primary research interests are in the application of social marketing principles to improve health and well-being. She has co-authored two books with Rob Donovan on social marketing, the latest, Principles and Practice of Social Marketing: An International Perspective, published in 2010 by Cambridge University Press. Her current research applies social marketing principles to promoting positive environments to facilitate early childhood development.