Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour
Why should you attend?
One of the biggest challenges in social marketing is the implementation stage. Many organizations develop great plans, but poor execution leaves them wondering why they didn't achieve the desired results. This interactive workshop will take participants through a proven process for developing a customized structured social marketing plan and strategy for implementation. In this tough economy it's important to ensure maximum impact for marketing dollars; especially when you are moving from planning into implementation where the majority of your budget will be allocated. You will learn how to transform Strategies into Action. Our Course Workbook will guide you through the process for creating your own customized social marketing plan.
By attending this workshop, you will save countless hours of planning time and learn proven techniques for launching a successful social marketing initiative. You will learn how you can develop a social marketing plan on your own allowing you to implement your initiative over a very short time period.
This workshop has been designed not only for marketing and communications professionals who specialize in social marketing, but for anyone involved in the planning of marketing, outreach and public education strategies aimed at changing attitudes and behaviours. This workshop will teach participants the most up to date techniques on influencing attitudes and behaviours to improve health, prevent injuries, protect the environment, prepare citizens for emergencies, promote positive parenting, and a multitude of today's issues.
The Centre of Excellence for Public Sector Marketing (CEPSM) has been delivering social marketing campaigns for government and non-profit organizations for many years and leaders in developing and implementing successful social marketing programs.
What will you learn?
- How to use a step-by-step structured approach to prepare a social marketing plan: that is actionable; has maximum impact and leads to successful implementation;
- How to implement a social marketing program on a very tight budget and still have maximum impact on changing attitudes and behaviours;
- How to monitor and evaluate your outputs, outcomes and impacts;
Our CEPSM Workbook which you will receive at this workshop will guide you through the process for creating your own Customized Social Marketing Action Plan.
Please Note: The focus of this workshop is to help participants to design a social marketing strategy for your organization. Please come prepared with a topic or issue you would like to work on during the workshop.