Christiane Lellig has been working as a political communications and social marketing consultant in Switzerland and Germany since 1999. She has led national research programmes and behaviour change campaigns in various domains ranging from environmental issues to labour and social justice issues. Christiane holds a masters degree in Social Sciences from the University of Göttingen, Germany. She is director of “Stratagème. Agentur für Social Change”, a Zurich based consulting firm specializing in social marketing and sustainability communications. She is a member of the coordinating group of ESMA and the executive Board of the International Social Marketing Association.