Dr. Christine Domegan, B. Comm, MBS, PhD is a Senior Lecturer in Marketing at the National University of Ireland, Galway. Christine researches Behavioural and Social Change through Social Marketing and value co-creation, stakeholder and relationship theory at micro and macro levels through a multi-disciplinary lens.
Her EU and national research embraces waste avoidance, health, societal marine stakeholders and social marketing value indicators. Christine is co-author of Social Marketing; From Tunes to Symphonies, second edition (2013) with Professor Gerard Hastings. Recent social marketing publications also appear, among others, in the Sage Handbook of Social Marketing, the Journal of Nonprofit and Public Sector Marketing and the Journal of Business and Industrial Marketing.