R. Craig Lefebvre,PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social|design, marketing and media consultancy located in Sarasota, FL. He is also Lead Change Designer at RTI International where his responsibilities include senior advisor to the development of a Digital Media Strategy group and to the RTI Center for Advancements in Health Information Technology.
His recent books include Social marketing and social change: Strategies and tools for improving health, well-being and the environment [San Francisco: Jossey-Bass, 2013] and a six-volume series on Social Marketing for the SAGE Library in Marketing [London: Sage Publications, 2013]. His professional service includes servingas a Founding Board Member for the International Social Marketing Association and the Editorial Boards of Social Marketing Quarterly and Journal of Social Marketing. He is a Senior Fellowin the Society for New Communications Research and On Social Marketing and Social Change.