Fiona Spotswood

Lecturer in Marketing and Social Marketing at Bristol Business School, University of the West of England

She is also part of the Bristol Social Marketing Centre. BSMC works with local and national partners to produce rigorous academic insight, innovative behaviour change interventions and thought leadership across a range of fields, including environmentally sustainable behaviours, public health and citizenship. Fiona has a PhD in social marketing, for which she conducted ethnographic research with deprived communities, exploring their cultural relationship with leisure time physical activity. She has a special interest in using social marketing to increase cycling.