After holding various positions in a number of health promotion organizations, François Lagarde worked for ParticipACTION (a national health and physical activity promotion agency) from 1984 to 1991 where he served as vice-president and manager of media campaigns. Since 1991, he has been a social marketing consultant for over 165 organizations, contributing to the design of numerous social and behavioural change initiatives. In his capacity as a trainer, he has delivered over 240 workshops and conferences in Canada and twelve other countries. He recently joined the Lucie and André Chagnon Foundation, Canada's largest private foundation dedicated to the prevention of poverty with a focus on the educational success of young Quebecers. As Vice-President, Communications, he is responsible for orienting, managing and ensuring the synergy of all communication strategies used by the Foundation in connection with its philanthropic investments. He is an adjunct professor in the Faculty of Medicine at the University of Montreal and associate editor of Social Marketing Quarterly.