Jeffrey's passion for social change began in high school when he volunteered for an anti-tobacco group. Observing the lack of effective social marketing services, he started Rescue Social Change Group when he was 17 years old. While growing Rescue SCG, Jeff studied Marketing for his undergraduate degree and received a Master's in Experimental Psychology from the University of California, San Diego. Today, Rescue SCG has grown to four offices in the US and Jeff oversees the management of over a dozen behavior change programs around the country, tackling issues such as tobacco, obesity and violence.