Jennifer is a PhD candidate in the Centre for Health Initiatives at the University of Wollongong where she researches the use of Web 2.0 for achieving positive health-related behavior change. Jennifer currently provides her social media and Web 2.0 consulting expertise to private health foundations and governments in Canada on the topics of health quality, early brain and biological development, and addictions. Previously, she worked as a researcher at the United Kingdom-based Institute for Social Marketing and as a project manager within Alberta Health Services in Canada. Ms. Dooley’s skills have also been used to tackle a variety of social issues such as physical inactivity, poor eating, cancer prevention and screening, chronic disease prevention, sustainable development, tobacco, and HIV/AIDS.
In 2008 she was a guest speaker about childhood obesity prevention efforts at the World Social Marketing Conference in Brighton, United Kingdom and she also presented about Web 2.0 for health-related behavior change at the 2011 2nd World Non-Profit & Social Marketing Conference in Dublin. Her work is featured in the Web Journal of Mass Communication Research, the Journal of Social Marketing, Social Marketing Quarterly, the Journal of Business Research. She holds an MSc in Health Promotion/Social Marketing from the Canadian-based University of Alberta and a BaH in Psychology/Media Communications from the University of Western Ontario.