Jim Diorio is the Vice President and Chief Idea Officer at Manifest Communications, Canada¹s leading social change agency. A writer, Jim has been a communications and marketing professional for over 25 years, worked client and agency-side, and done everything from PR to film criticism. He has steered the work at Manifest since 2002, helping good causes get the attention they deserve through branding, advertising, advocacy and much more. A winner of dozens of creative awards, Jim majored in film production and creative writing at Concordia University, Montreal, his hometown.