Katharina has worked in marketing for both the public and private sectors for over 19 years. Katharina has worked for Health Canada for 11 years and has contributed to two anti-tobacco campaigns (the second-hand smoke in the workplace campaign with Heather Crowe and the “Bob and Martin” cessation campaign). She also managed the 5 year National Anti-Drug Strategy youth drug prevention social marketing campaign, the first national campaign to use innovative, trend setting social media initiatives. In 2010, she was the recipient of the Health Canada Deputy Minister’s group Award for Innovation and Creativity for the National Anti-Drug campaign and the following year the group Award for Excellence for the Contribution to the Improvement of the Health of Canadians for Health Canada’s social marketing campaigns. As Health Canada’s Chief of Marketing, Katharina has experience developing social marketing plans and strategies, digital engagement, developing partnerships and evaluating the effectiveness of the marketing and outreach activities.
Prior to her work in the public sector, Katharina managed a marketing and communications team at Nortel Networks and was responsible for the International marketing of WordPerfect with Corel.
Katharina holds a Bachelor in Business Administration with a specialisation in marketing from the University of Ottawa and a Business Administration Diploma from Algonquin College.