Socialtec International MD, Peter Roach has 25 years’ experience in healthcare with leading global companies including 10 as head of social marketing for Durex, one of only a few from the private sector with social marketing in their job title.
He is experienced in international consumer marketing and public health and has been responsible for developing and implementing a number of sex and relationships education and condom communication programmes to promote increased awareness and behavioural change among young people. He is co-author of the Face of Global Sex reports: a multi-county analytical report on various health aspects associated to sexuality, and holds an MBA and Masters in Marketing.