Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his Masters Degree from the University of Chicago and his Ph.D. from M.I.T., both in economics. His book, Marketing Management, now in its 14th edition, is the world's leading textbook in marketing and it has been translated into 25 languages. He is the author or co-author of Social Marketing, Strategic Marketing for Nonprofit Organizations, Museum Strategy and Marketing, Standing Room Only, and Strategic Marketing for Healthcare Organizations.