Rebekah is a Professor at the QUT Business School, Queensland University of Technology Australia and Strathclyde University, Glasgow. She is also the National President of the Australian Association for Social Marketing. She has worked with a variety of social marketing organisations in Australia including Queensland Transport, Australian Breastfeeding Association, Australian Red Cross Blood Donation Service and Queensland Health. Rebekah holds a PhD in brand loyalty for the services sector and has published in international journals such as European journal of Marketing, Journal of Marketing Management, Journal of Business Research, Journal of Services Marketing, Industrial Marketing Management, Journal of Brand Management and Australasian Marketing Journal. Rebekah is the Associate Editor of Journal of Marketing Management (Services and Social Marketing) and is on the editorial board of the Journal of Social Marketing and Journal of Services Marketing.