Robert F. Lusch

Chair in Entrepreneurship and Executive Director of the McGuire Center for Entrepreneurship in the Eller College of Management at the University of Arizona.

Professor Lusch is a previous editor of the Journal of Marketing and served as Chairperson of the American Marketing Association. His research focus is on theory construction around the development of service-dominant (S-D) logic (www.sdlogic.net). S-D logic has been viewed as foundational to service science by many individuals and organizations, including IBM.