Dr Ross Gordon

Research Fellow, Centre for Health Initiatives, University of Wollongong, NSW Australia

Ross is a Research Fellow at the Centre for Health Initiatives. He previously worked at The Institute for Social Marketing at The Open University and the ISM at the University of Stirling. His expertise lies in social marketing, marketing communications, and critical marketing teaching and research. He has extensive experience managing and conducting research using mixed methodologies, on a range of topics, and with various groups including disadvantaged, and young people. His main research interests include social marketing theory and practice, upstream social marketing and policy, the impact of commercial marketing on society, sustainable marketing, and critical marketing. Ross is also a specialist on the topic of alcohol marketing. He has published over 20 academic journals, book chapters and conference papers, and delivered numerous client reports and invited speaking engagements.

Ross is passionate about football, loves travelling and is a big music fan and occasional techno DJ.