With nine years experience in the voluntary sector, Siobhan McCann heads up alcohol education charity Drinkaware's award-winning Campaigns and Communications teams. She leads three major behaviour change campaigns which have received plaudits from industry, voluntary sector and government stakeholders.
Siobhan joined Drinkaware in 2009 from Help the Aged (now Age UK), during which time she led on the media strategy for Just Equal Treatment, a campaign that in 2011 led to a change in legislation against age discrimination. Before that she worked at NCH, the children's charity (now Action for Children).
She has a BA in Government and Public Policy and is a Member of CIPR.