Speaker

Stephan Dahl

Senior Lecturer in Marketing, Hull University Business School

Dr Stephan Dahl is Senior Lecturer in Marketing at Hull University Business School. His research interests include social media, and the role social marketing and marketing communication can play to prevent health problems, especially increase physical activity in a cross-cultural and diverse context. He has published widely in academic and practitioner journals, runs his own blog and is a co-author of a forthcoming textbook on social marketing.