The 2012 UK Social Marketing Conference took place in London at the Park Plaza Victoria on Wednesday 14 November.

Along with the World Social Marketing Conference the Mission of the UK Social Marketing Conference is to act as a vehicle to help build a movement dedicated to capturing, spreading and nurturing good practice in social marketing, as well as increase the efficiency and effectiveness of social marketing practice at both operational and strategic levels. Social marketing is a set of evidence and experience concepts based on marketing principles that provide a systematic approach to understanding behaviour and modifying it for social good. It is a fusion of science, practical 'know how' and reflective practice.

A great line up of speakers from across the public, NGO and private sectors shared their latest research and explored current and future developments in social marketing. Attendees had a chance to learn about some of the best new case studies and projects that are being delivered and evaluated in the UK across the spectrum of environment, crime, health and sustainability. See the programme page for access to the day's presentations.

Details of the 2013 conference will be announced shortly, but please contact the conference office for further information on any aspect of the conference uk@wsmconference.com

Professor Jeff French