Social Marketing practitioners academics and policy makers joined together in November 2012 for the first ever European Social Marketing Conference in Lisbon.
The conference brought together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes.
The conference focussed on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It also explored the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. The current financial difficulties being faced by many parts of Europe at this time were also reflected at the event.