Leading Social Change

Leading Social Change Conference 2013
At the World Social Marketing Conference

Westin Harbour Castle
Wednesday, 24 April, 2013

We are delighted to announce that the 2013 Leading Social Change (LSC) Conference will be held as part of the World Social Marketing Conference (WSMC) in Toronto, on Wednesday 24 April , 2013.

The World Social Marketing Conference brings together the world’s leading thinkers and practitioners in the areas of social marketing, behavior change and behavior economics. The main conference takes place from Sunday April 21 to Tuesday April 23. On Wednesday, April 24, these experts will share their ideas with you at Leading Social Change 2013 with the focus on practical ideas, tools and inspiring case studies.

For the past four years, Leading Social Change has been the primary source of ideas, tools and inspiration for public sector and not-for-profit communications managers and their PR and Ad agencies. This year our program will be expanded to a full day of presentations and workshops on the application of behaviour change practice and science to the fields of health, environment, other social issues as well as to intra-disciplinary efforts to achieve social good.

Book now and take advantage of early bird rates.

Special discounted rates to attend the full WSMC will be forwarded to Leading Social Change ticket holders on confirmation of registration*

Program - Leading Social Change - 24 April 2013

07:30 – 08:30 – Registration and welcome refreshments

08:30 – 08:45 – Welcome and opening remarks - click for details

Dennis Edell - co-founder of Leading Social Change and a specialist in behaviour change marketing/ social marketing and health promotion at Rain43. Dennis is a member of the board of the EPODE International Network, the world's largest network of childhood obesity programs.

08:45 – 09:15 – Breaking through, thinking out of the box for social change - click for details

Jeffrey Jordan - M.A. - Social change is Jeffrey's priority, evident in all his endeavors, from his academic research to his leadership at Rescue Social Change Group. As the founder of Social Branding®, Jeffrey focuses on the relationship between identity and behavior to change behavior through culture.

09:15 – 10:00 – A New Paradigm In Behaviour Change - click for details

Stuart Jackson – founder of ICE. In his role as Chief Executive, Stuart is a passionate and ethical leader – inspiring and delivering sustainable change in communities and organisations across the UK. He is the main driving force and visionary behind ICE
Amanda Madden – Executive Director, ICE. At ICE she developed a social marketing division along with a set of core models and tools that are used, by the team and clients alike, to design, deliver and evidence tangible behaviour change outcomes. Within the public sector she has led both local and national campaigns such as Healthy Schools, Local Directgov and Government Connect.

10:00 – 10:15 – Break

10:30 – 11:15 – Unlocking the potential of branding in social marketing - click for details

Ross Gordon – University of Wollongong, Australia, Ross is a Research Fellow at the Centre for Health Initiatives, having joined in 2010. Previously he worked at The Institute for Social Marketing at The Open University (ISM-Open) and prior to that the ISM at the University of Stirling. His expertise lies in marketing principles, marketing communications, social marketing, and critical marketing teaching and research.

11:15 – 12:15 – Yvette Thornley's Creative Showcase: The partnership of strategy and creative - click for details

Yvette Thornley – the co-founder and co-chair of Leading Social Change.  With a deep expertise in building behaviour change marketing programs, Yvette leads marketing communications strategy at the Ontario Ministry of Health and Long Term Care.

12:15 – 13:00 – Lunch

13:00 – 13:45 – Participaction: Sustainable social marketing programs, A Canadian Icon - click for details

Kelly Murumets is the President and CEO of ParticipACTION, the national voice of physical activity and sport participation in Canada. ParticipACTION has been an iconic Canadian brand since 1971 and was relaunched under Kelly's dynamic leadership in 2007. She has also been identified as one of the 'Ten Most Influential Figures in Sport in 2012' by the CBC. In 2013, Kelly was the recipient of the Queen Elizabeth II Diamond Jubilee Medal.
Wendy Seed is the Director of Communications at the Ontario Ministry of Children and Youth Services

13:45 – 14:30 – Social Marketing Research: How Planning Can Lead to a Successful Communications Program - click for details

Tony Foleno – Senior Vice President for Research & Evaluation at the Ad Council, the largest producer of public service communications campaigns in the U.S. In this role, he leads an array of qualitative and quantitative research studies. Tony advises on the strategic development and planning of more than 50 active Ad Council campaigns.

14:30 – 15:15 – Private Sector Engagement in Social Marketing: Perspectives from the Field - click for details

Tom Beall – MHSA Managing Director, Global Social Marketing Practice, Ogilvy Public Relations. Tom leads Ogilvy Public Relations' efforts to help clients apply social marketing and behavior change communications to address public health, public safety, and social issues across the globe.
Bess Bezirgan – Senior Vice President, Lead, Corporate Social Marketing Initiative, Ogilvy Washington, At Ogilvy Public Relations, Bess helps identify opportunities for private sector companies to leverage behavior change to impact their business objectives while improving the well-being of individuals and society.

15:15 – 15:30 – Break

15:30 – 16:15 – Community Based Social Marketing Applied: All At Once - Jack Johnson's journey in fostering sustainable behaviour - click for details

Dr. Jennifer Lynes – Associate Professor and Director of the Environment and Business program at the University of Waterloo's School of Environment, Enterprise and Development (SEED).  She is also Chair of the non-profit organization REEP Green Solutions.

16:15 – 16:45 – Embedding Social Marketing into social policy - click for details

Prof. Jeff French is a recognised global leader in the theory and application of behaviour change and social marketing. Jeff has over 35 years' experience at the interface between governments, public, private and the NGO sector. In March 2005 through to July 2009 managed the National Social Marketing Centre for the Government of England. In August 2009 Jeff became the Chief Executive of Strategic Social Marketing Ltd.

16:45 – 17:00 – The future for social marketing - click for details

Melissa Blair – Manifest Communications Toronto. Melissa is a marketer with broad experience in aspects of private and non-profit marketing, health behaviour change programs and public sector management


*discounted rates do not apply to delegates already registered for WSMC